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Optimal Performance


Feb 17, 2020

We know the health benefits of coffee. But did you know that coffee is the number one source of anti-oxidants and polyphenols for most people?

So why are you drinking, moldy, nutrient depleted, non-organic coffee every morning? 

SPECIAL OFFER ----> 20% off your first online order

https://puritycoffee.com/shop-purity-coffee/

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Andrew Salisbury, founder of Purity Coffee shares with us the process of testing, sourcing, harvesting and roasting the highest measured anti-oxidant rich coffee based on extensive testing. 

In this episode we cover: 

  • WHY COFFEE IS THE NUMBER ONE HEALTH FOOD IN THE WORLD
  • What to look for if you’re shopping for coffee at the store
  • Coffee as a prebiotic
  • Health benefits of coffee:
    • Number 1 source of antioxidants in people’s diets (due to regularity of consumption
    • Nurses study 1m190k tracked over 25 years show 3-5 cups of coffee/day 45% reduction in risk of type 2 diabetes 25M diabetics
    • Best validation of health of coffee - 35 years of liver surgery never seen anyone who drinks 3-5 you don’t have liver disease 20% reduction of liver cerosis if you drink 2-4
    • If you’re drinking alcohol, you should be drinking coffee
    • Reduced risk of gout
  • The variability of antioxidants based on geography, processing, roasting
  • Coffees highest in cholorgenic acids are the best (polyphenols)
  • Organic Specialty Grade, roasted to medium range to sustain antioxidants
  • Coffee’s natural habitat
  • Regenerative Farming Techniques - as far away from industrial as possible. Hand picked hand selected.
  • How coffee gets moldy
  • Why testing coffee for mold is not a high enough bar
  • Purity coffee and bowel movements